Clear. Creative. Compelling.
Here is a little bit about me and the work I’ve done so far.
Salesforce
2019–now
I'm the Senior Copywriting Lead for Salesforce, focused mainly on Marketing and Commerce. I market to marketers. Probably the ones at your favorite brands. I love it. As a senior manager in creative, I’m in awe of my team and the impactful projects we build together. I’ve made B2B Saas (and now the Agentic Enterprise) approachable via campaigns, concepts, ads, agents, websites, print pieces, prompts, social, scripts, signage, demos, keynotes, emails, product messaging, event messaging, event activations, and more. With the help of really talented graphic and motion designers, and some amazing producers, we bring ideas to real life. My goal is to make copy and design conversational and versatile because I want the buyer to feel every headline personally. Writing across industries (like tech, retail, manufacturing, healthcare and life sciences, consumer goods, insurance, and automotive) keeps me on my creative toes. I collaborate across teams to make sure our work resonates with prospects, grows our business, and carries us toward [even more] record-breaking years.
Indiana Adoption Program 2009–2019
On my first day as a volunteer photographer for the Indiana Adoption Program, I was offered a job. I became their Media Specialist, then Admin, then Director in four years. The program didn't have a logo or website when I started. I got to build it all, including a team of writers, designers, photographers, videographers, event planners, tech providers, printing partners, contractors, and program advocates. Together, we did life-changing work. In my final fiscal year as Director, we made our state #1 in the nation for adoptions from foster care. The best days on the job were like this one.
SAIC 2009–2011
Throughout grad school at SAIC, I assisted photographer and professor Lewis Kostiner in teaching three interdisciplinary courses. I managed a partnership between the SAIC and the Palmer House Hilton Hotel during a yearlong exhibition of student photography. I wrote, curated, designed, and edited a book on the exhibition called What We Do Here Is Magic: The Art of Business and the Business of Art, which was published by GFT Publishing in 2012.
Misc. 1999-2009
If you made it this far down, it’s story time! I started working as soon as I turned 14. From McDonald’s to its distribution center to the American Cancer Society to an office of four ENT surgeons in Chicago, I’ve worked hard to improve things no matter where I am. I love doing great work with great people. I’m an open book, so ask me anything. I look forward to chatting with you.