Anna Wolak
Anna Wolak
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Clear. Creative. Compelling.
Before I started marketing the world's #1 CRM, I used the exact same skillset to help teens in foster care find homes. No matter what my work is focused on, I love:
1. starting conversations
2. turning ideas into action
3. building relationships
My Work
Salesforce
2019 – now
Indiana Adoption Program
2009 – 2019
SAIC
2009 – 2011
I'm the Lead Copywriter for Salesforce Commerce Cloud. I write ads, web copy, print pieces, concepts, social, scripts, and more. My copy is conversational and versatile. I aim for each line to feel perfectly personalized, whether the reader is in the retail, manufacturing, healthcare & life sciences, consumer goods, insurance, or automotive industry. I collaborate with partners to make sure our message resonates with prospects, grows our business, and carries us toward [even more] record-breaking years.
On my first day as a volunteer photographer for the Indiana Adoption Program, I was offered a job. I became their Media Specialist, then Admin, then Director in four years. The program didn't have a logo or website when I started. I got to build it all, including a team of writers, designers, photographers, videographers, event planners, tech providers, printing partners, contractors, and program advocates. Together, we did life-changing creative work. In my final fiscal year as Director, we made our state #1 in the nation for adoptions from foster care. The best days on the job were like this one.
Throughout grad school at SAIC, I assisted photographer and professor Lewis Kostiner in teaching three interdisciplinary courses. I managed a partnership between the SAIC and the Palmer House Hilton Hotel during a yearlong exhibition of student photography. I wrote, curated, designed, and edited a book on the exhibition called What We Do Here Is Magic: The Art of Business and the Business of Art, which was published by GFT Publishing.